While it comes in many forms, it is the heart shape that speaks the universal language of love. And when crafted by the hands of Awaseh Raissa, this simple symbol transforms into a tender, one of a kind keepsake.
Creating pieces with deep ocean blues and a beautiful mixture of sweet, swirling colors has become Awaseh’s signature, exploring depth and possibilities that go beyond traditional art. For her, “resin emerged as the perfect bridge.” It is her way of capturing light and feeling in a unique, glass-like finish. What started as a simple hobby slowly grew into something more.
“At first, I approached resin as a personal passion that slowly grew into a side income,” Awaseh says. “I never anticipated the response my work would receive.” The encouragement from people who saw her art inspired her to take it further. She began by selling her work through local markets and word of mouth. This helped her connect directly with people. Over time, her business grew naturally. “I expanded into an online store and social platforms,” she shares.
This created a broader reach for my unique creations. When asked about price, Awaseh explains that her pieces generally start from 1000f. “I determine pricing through a combination of factors like materials, size, the complexity of the process, and the hours of labor each piece requires,” . But it’s not just about the costs. “Each piece is not only handcrafted but also one of a kind, so the pricing reflects both the craftsmanship and the individuality of the work.” If material costs go up, she adjusts her prices to maintain quality. She believes in being open with her customers.
“I communicate these changes transparently,” Awaseh notes. “Maintaining honesty and clarity helps my customers understand that pricing reflects both the materials and the care invested.” Running the business has its challenges. “Balancing creativity with the practical demands of running a business has been a major challenge,” she admits. The resin itself can be unpredictable. But she finds it rewarding to build an audience that appreciates handmade art.
For anyone struggling to find a job, Awaseh has advice from her experience. “Embrace the mindset of an entrepreneur, even within your job search,” she suggests. “Approach your applications like you would a business, identify your unique strengths, find opportunities where you can add value, and do not be afraid to create your own path.” This is a word of encouragement to young graduates searching for traditional jobs.
